The Crucial Role of Mobile Web (MWeb) in Hospital and Clinic Success

Did you know the following stats?

• 50% of all web traffic in 2023 originated from mobile devices? This number continues to rise highlighting the importance of optimizing your websites for mobile traffic. 
• 61% of the users responded that they would leave a website if the design is not mobile friendly. 
• Google prioritizes mobile-friendly websites, giving them a visibility boost in search results.
• 30% of your repeat patients are either using other online healthcare marketplaces or calling your call center because the online experience is not convenient. Optimizing mobile website can help drive repeat patients to conveniently book appointments for your clinic or hospital.

In today’s world, patients are increasingly trying to access various services from the smartphone. With 750 million internet users in India there is a great opportunity to enhance online visibility for your hospital and clinic and also enable seamless appointments, payments and queries.

‍What functionalities should be enabled on your mobile website?

Let us  understand the persona of an online healthcare consumer who has a healthcare need and is accessing the web via the smartphone. The patient might have the following needs:

New Patient:

• Emergency
• Immediate discomfort and needs an OPD appointment.
• Healthcare query which is bothering the patients
• Wants to know more about certain facilities of the hospital like availability of tests, doctor timings etc.

Repeat Patient:

• Book follow-up appointments with their favorite doctor
• Download reports
• Access health records
• Check for health check-up appointments, health camps

Based on the above needs the following functionalities are the must have for a mobile website:

• Quick appointment booking with slots (Always remember real-time appointment booking with confirmed slots have a 2X chance of patients turning up)
• Emergency Call button
• Fully optimized Google Business Profile with correct data
• WhatsApp widget or button for moving the entire flow to WhatsApp
• Last but not the least, always remember in India doctors are the stars who attract most of the patients by their brand. The patient should be able to search the doctor of specialty quickly and book an instant appointment. 
• Each of the doctor’s profile pages for your hospital should also be optimized to drive quick conversions for direct doctor searches

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What are some of the good designs for your hospital or clinic mobile website?

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Also, don’t forget to put some incentives for your repeat patients to book appointments online so that there is behavior change and your hospital wait times are minimized. Incentives can be in the form of wait time, discounts and additional discounts on value added services!

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Here is an example of some functionalities you can enable from the WhatsApp bot for your clinic or hospital:

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WhatsApp bot functionalities greatly improves patient retention and experience and deep integrations with healthcare systems enables clinics and hospitals to deliver the same with ease. 

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Last but not the least..always remember the doctors are brands in themselves

Optimizing Doctor Profiles

It is extremely important to have all your doctor profile pages updated so that the customer make an informed decision. Some customers might look at doctor’s experience, awards, list of surgeries performed by the doctor etc. and also the presence of doctor’s photo drives conversions significantly. 

A mobile-responsive website isn't just a shrunk-down version of your desktop website. It's a website built and designed to adapt seamlessly across various screen sizes and devices, from smartphones and tablets to laptops and desktops. This ensures a user-friendly experience for everyone regardless of their preferred device.

Benefits for Patients:

• Convenience and Accessibility: Patients can access critical information and resources anytime, anywhere, on the go. This includes finding contact information, appointment scheduling, viewing test results, and researching medical conditions, all from the palm of their hand.
• Improved User Experience: A mobile-responsive website is easy to navigate, with clear calls to action and intuitive design elements optimized for touchscreens. This translates to a frustration-free experience for patients seeking information or completing tasks online.
• Increased Engagement: A well-designed mobile website can foster patient engagement by allowing them to connect with your clinic through secure forms, online portals, and interactive features like appointment reminders and symptom checkers.
• Enhanced Credibility: A professional and mobile-friendly website projects a sense of reliability and trustworthiness, making your clinic or hospital appear more established and tech-savvy. This can contribute to attracting new patients and building trust with existing ones.

Benefits for Hospitals and Clinics:

• Improved Patient Acquisition and Retention: A mobile-responsive website increases visibility and accessibility, attracting new patients who search for healthcare services online. It also fosters patient loyalty by providing a convenient and user-friendly platform for accessing information and managing care.
• Enhanced Brand Image: A well-designed website showcasing your services, expertise, and commitment to patient care can significantly improve your clinic's brand image and reputation. This can lead to increased referrals and establish you as a leader in the healthcare community.
• Streamlined Operations: Mobile-friendly features like online appointment scheduling, prescription refills, and secure patient portals can significantly reduce administrative burdens and free up staff time, allowing them to focus on patient care.‍
• Cost-Effectiveness: Investing in a mobile-responsive website can be more cost-effective in the long run compared to maintaining separate websites for desktop and mobile devices. This simplifies website management and reduces ongoing development and maintenance costs.

Conclusion:

In the ever-evolving landscape of healthcare, a mobile-responsive website is no longer an option, it's a necessity. By prioritizing mobile-friendliness, hospitals and clinics can empower patients, enhance their brand image, and contribute to a more efficient and accessible healthcare system for all. Investing in a mobile-responsive website signifies a commitment to innovation, patient-centric care, and keeping pace with the ever-changing digital landscape.

Looking to enhance your patient experience with a mobile responsive website and Whatsapp bot with the click of a button? Do drop us a mail at connect@docfyn.com

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